Maximizing Customer Lifetime Value
Marketing is the art of attracting and keeping profitable customers. The well-known 80-20 rule states that 80 percent or more of the company's profit comes from the top 20 percent of its customers.
Companies need to concern themselves with Return on Customer (ROC) and how efficiently they create value from the customers and prospects available.
To better understand how to Maximize Customer Lifetime Value, you need to focus on these areas: